Atria Centre for Management & Entrepreneurship (ACME) at Atria Institute of Technology was established in 2004. The current business environment requires managers with integrity, accountability, and individuals with a strong sense of social responsibility. At ACME, we provide our students with an opportunity to explore beyond their limits and enrich their thought process through a detailed academic course. The two-year MBA program at ACME, develops and nurtures managerial talent in its students so that they can successfully enter the corporate world of digital India.

Program Educational Objectives (PEO)

  • Business Leaders with ethics : To develop graduates to be proficient in managing a business unit ethically, legally and in a socially responsible manner.
  • Research & Innovation: To inculcate the spirit of research and innovation to groom entrepreneurs.
  • Professional Competency: To nurture holistic problem solving skills among students for finding optimal solutions to business problems.

Program Outcomes (PO)

  • Acquire Sufficient theoretical knowledge and are enabled to apply them to solve practical problems in business and other organizations / institutions of importance.
  • Apply Effective communication skills with a high degree of lateral and critical thinking that enhances learn ability, developed for being continuously employable.
  • Demonstrate leadership qualities, ethically sound, enabled with decision making skills that reflect a high degree of social consciousness.
  • Recognize the need for sustained research orientation to comprehend a growingly complex, economic, legal, and ethical environment.
  • Possess self-sustaining entrepreneurship qualities that encourages calculated risk taking.

Program Specific Outcomes (PSO)

For Marketing

Students should be able to develop a brand and position it in the market through appropriate marketing communications to generate sales and achieve revenue target.

For Finance

Students should be able to plan and analyze the financial needs of an organization and drive towards profit maximization while minimizing financial exposure.

For Human Resource Management

Students should be able to build and develop organisation culture, perform manpower planning, and implement compensation system.

MBA SWOC

Strengths

  1. Highly qualified faculty having industry and academic experience with high retention rate.
  2. Better Student Faculty ratio.
  3. ICT enabled state of the art Classrooms.
  4. Innovative Teaching Learning pedagogy.
  5. Research Centre recognised by VTU
  6. Significant number of research publications in reputed journals.
  7. Student centric learning with personalized mentoring.
  8. Consistently good academic performance.
  9. High degree of industry interaction.
  10. Strong Alumni network.
  11. Good record of Placements.

Weaknesses

  1. Department branding can be further improved.
  2. Research reference resources can be increased.
  3. Increase the number of consultancy projects.
  4. Research publications in Q1 and Q2 level to be enhanced.

Opportunities

  1. Increase intake with requisite approvals
  2. Pursue research grants from funding agencies
  3. Participation in FDPs with eminent institutions.
  4. Pursue MoUs with foreign universities and leading corporate entities.
  5. Inter-disciplinary research with engineering departments in line with NEP 2020.

Challenges

  1. Competition from B-Schools and Universities.
  2. Attract better quality students.
  3. Unable to implement new undergraduate program due to affiliation status.
  4. Due to Pandemic blended mode of teaching impacts the effective knowledge dissemination.

Our Values

  • Attain excellence in teaching and mentoring students
  • Transparency in all our dealings
  • Respect for every individual staff and student
  • Integrity
  • Aiming for student centricity

Our Focus Areas

  • Admissions
  • Placements
  • Student Performance
  • Management Research
  • Executive Programs
  • Industry Consulting
  • Quality and Accreditation

Our Work Culture

  • Encouraging Creativity, Innovation & Research
  • Aligning individual passion with institutional responsibilities
  • Environment of continuous learning & fostering teamwork
  • Maintaining high ethical standards

DAC/QIC Committee

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PAC Committee

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Atria Group

Founded in 1960, Atria as a group is a diversified conglomerate with interests in renewable energy, healthcare, hospitality, education, training, and information technology. Atria Power, ACT, Atria Radisson Blu, Xcelerator, Brains and Intellicar are a few of the brands under Atria Group.