Date of Visit: 26th Dec and 30th Dec 2019.
Mother dairy, a unit of Karnataka Milk Federation, located in Yelahanka in Bangalore
North Taluk, was established in a total area of 28 acres during under Operation Flood-II with a processing capacity of 2 Lakh liters per day with an additional cost of Rs.3.64 crores. The processing capacity is additionally increased to 7.00 lakh liters at a cost of Rs.20.86 crores. Total investment for this project is Rs.30.47 corers.
It has established a facility to manufacture more than 30 varieties of Ice creams including probiotic, sugar free in the various pack formats to the tune of 15,000 Litres per day. Presently, it is undertaking manufacturing and co-packing of 'Amul' brand of ice creams for GCMMF.
Company at a Glance:
Name: Mother Dairy unit of Karnataka Co-operative Milk Producers Federation Ltd.
Address: Near Prestige Mall, Udaya Layout, Yelahanka New Town, Bengaluru, Karnataka 560064
Constitution: Public sector undertaking.
Year of establishment: 7/12/1984
Proposed Products: Milk, Ghee, Ice-creams, skimmed milk powder, paneer, SFM and many more.
Land covered: 28.09 acres at Yelahanka.
Total investment: Rs10.61 corers.
Overview about the Visit
Mother Dairy plays an important role in every household where the day begins with a cup of steaming hot tea using milk from the Mother Dairy Plant.
First year students of MBA made an industrial trip to Mother Dairy at Yelahanka New
Town in two different batches, the first batch comprised of 28 students who visited the plant on 26th December and the second batch constituted 20 students who paid their visit on 30th December 2019.
The students were accompanied by the following faculty of the department:
Batch 1 – Dr. Perini Praveenasri & Prof. Rajimol K P
Batch 2 – Dr. Richa Das & Prof. P R Madhu Shree.
The fundamental objective of the visit was to make the students aware about the mechanized milk production process. Mother Dairy markets approximately 3.2 million liters of milk daily in markets of Delhi, Mumbai and Hyderabad.
We met Mr. Narendra, Joint Director of KMF, who introduced the group to the plant by organizing a good briefing session followed by a tour of the factory where we could see and learn how the products move from Cow to Customer.
Mr. Narendra explained about the entire product line, the reason for pricing each product so differently, how trucks help in transferring milk from plant to retails shops, why advertising on various print media etc. We were told about a few vital day to day operational sequences of the plant like for instance – how the plant is operated on an everyday basis (i.e., its day to day affairs), how the production processes are maintained, how trucks help milk get distributed in the local market and so on.
Tour to various dairy production units:
- Mik dispatch Area (where milk is stored under 5-degree Celsius to avoid bacteria)
- UHT Plant (Pasteurization, sterilization)
- Sterilised Flavoured milk (SFM) in glass bottles
- Production service (Quality Assurance Division)
- Refrigeration Unit (how butter, ice cream, milk and other products are cooled at various degrees)
- Boiler section– steaming is done to clean the pipes
- Ice Cream unit– how ice creams are made and how it is cooled at various degrees.
Going forward, the hygiene and cleanliness impressed us a lot and the tasty treats offered to us made the day all the more memorable. The process is totally automated, and its working system is designed keeping in mind the international standards of hygiene.
Students enjoyed interacting with the workers/employees and sought knowledge by
asking numerous questions. The activity was indeed an eye-opening visit as students could relate and learn various concepts related to production and operations of a Dairy…
Learning was immense, students also managed to understand a few cues about the
branding, positioning and marketing strategies that the company uses to maintain a good long- lasting relationships with its farmers, retailers; idea about how apparently they estimate their consumers’ needs and wants from time to time also amazed us above all, as these facets are of high relevance to running any business successfully especially those dealing with perishable products despite facing competition from other local and national brands.
Mother Dairy gave a bidding farewell of course by ending it with its customary Mother Dairy Ice Creams! The tour will remain an unforgettable experience!