Objective: – To guide & enlighten students of 1st semester (2020-22 Batch) into the world of Digital Marketing and its Job Opportunities.
Target Audience: 1st Semester MBA, 2020-21 batch.
Speaker: Ms. Swetha Doddamani, Team Leader, Intellipaat, Bengaluru.
She is being an Alumnus was invited to her alma matter to deliver a session on the subject titled above. Ms. Doddamani secured rank in state level under VTU University and has been awarded by camlin as Kalachaturae and has also been awarded the best employee of Intellipaat.
Ms. Doddamani started the session by giving a brief introduction on Digital Marketing and explained the pre-requisites or essential skills required to make a career in digital marketing Furthermore the Job opportunities, Career path and Salary structure of a digital marketing professional.
Ms. Swetha then explained the differences between traditional marketing vs digital marketing, the pro’s & cons. She spoke in-detail about SEO, how it works, importance of keywords, Search engines, On-page vs Off-page SEO.
Ms. Swetha explained about Youtube Marketing, E-mail marketing, Content marketing and affiliate marketing. In addition to that she gave tips on how to crack an interview and encouraged students to write a blog. She then ran a small-fun activity among students and asked them come up with tag-lines for a digital marketing post and distributed gifts. She then cleared all the doubts of students in a Q&A session.
- The Speaker explained in-depth of Digital Marketing and the career path of a digital marketing professional.
- Significance of SEO (Search Engine Optimization), SMM (Social Media Marketing) and keywords.
- Importance of Webinars and how its crucial for service-based offerings.
The session finally got concluded by felicitating the dignitary with a memorable memento by Mrs Archana R Motta as a token of appreciation in exchange for exemplary industry insights.