Mother Dairy plays an important role in every household where the day begins with a cup of steaming hot tea using milk from the Mother Dairy Plant.
The fundamental objective of the visit was to make the students aware about the mechanized milk production process. Mother Dairy markets approximately 3.2 million liters of milk daily in markets of Delhi, Mumbai and Hyderabad.
Students enjoyed interacting with the workers/employees and sought knowledge by asking numerous questions. The activity was indeed an eye-opening visit as students could relate and learn various concepts related to production and operations of a Dairy…
Learning was immense, students also managed to understand a few cues about the branding, positioning and marketing strategies that the company uses to maintain a good long-lasting relationships with its farmers, retailers; idea about how apparently they estimate their consumers’ needs and wants from time to time also amazed us above all, as these facets are of high relevance to running any business successfully especially those dealing with perishable products despite facing competition from other local and national brands.