DEAN-Atria Centre for Management & Entrepreneurship

Dr.(Hon.) Purnajit Chatterjee
PGDM – IIM-A, M.Sc. – St. Stephen’s College(Delhi University)

He has also been awarded a D.Litt. (Honoris Causa) from The University of Central America for his contribution to the field of Management Education and establishing a just & equitable society.

Purnajit is an established business leader in the IT Industry, who has led multi-Million Dollar deals & business improvement initiatives across Singapore, Malaysia, Thailand, South Korea, China/Hong Kong, Australia, UK and USA, over the last 30 years.

He was at IBM for over 20 years in various roles such as Vice-President, Associate Partner & General Manager and outside of IBM he has been a GM with Satyam Computer Services, SBU Head at BPL Telecom & Executive VP at Amsoft Information Services.

As a Dean, he teaches Marketing Management, Services Marketing, Retail Management, Sales Management and Strategic Management. He has co-authored a textbook on Strategic Management for MBA students, published by Jayvee International Publications. He has also guided 24 MBA projects in Marketing and Finance to successful completion.

Dear Friends,

I am delighted to welcome you to the Atria Centre for Management & Entrepreneurship (ACME). Our 17.5 Acre modern city campus is situated at RT Nagar, the center of the thriving metropolis of Bangalore and attracts bright young students from Karnataka as well as the rest of India. The Business School at Atria was established in 2004 and has produced over 500 MBAs who are part of our proud Alumni network.

Our admission criteria not only focus on a strong academic record and communication skills but also on overall smartness and quick thinking. The entire batch has been hand-picked based on potential to succeed in the highly competitive corporate world of today.

We have a strong Faculty team drawn from the best of IIMs/IITs and other premier institutes who are drawn from academia as well as industry. The teaching methodology covers real life case studies, role playing, gamification and industry exposure through regular Industry interactions, internships and projects. I do believe our students become well rounded and industry ready to start contributing in a practical way from day one in their jobs. They have been taught to focus on assignment/job outcomes and be result oriented and not becoming lost in management theory & excessive analysis.

As a student of ACME, I can assure you of a memorable, intellectually stimulating and enjoyable experience. You will be mentally richer with the real-world exposure we provide you through Projects, Assignments, Club Activities and Events. We will also provide you with an opportunity of interacting with and learning from multiple Industry Experts who take guest lectures.

Our students are also encouraged to take part in multiple extracurricular activities like Institute cultural fests, business quizzes & games, movie club, fashion shows & photography clubs for overall personality development.

In the past our students have been placed in several leading multinational companies, leading Indian organizations and start-ups across a wide spectrum of industry verticals like Banking & Finance, IT, Management Consultancies, Manufacturing and Consumer Goods.