Objective: – To guide & enlighten students of 1st semester (2020-22 Batch) into the world of Marketing and its Job Opportunities.
Target Audience: 1st Semester MBA, 2020-21 batch.
Mr. Abhijit Maney, Market Analyst, Target, Bengaluru. He is being an Alumnus was invited to his alma matter to deliver a session on the subject titled above.
Mr. Maney previously worked for Amazon, Alshaya and Redmart and was a student in the batch of 2011.
Ms. Maney started the session by a brief introduction on himself and also shared his days in Atria, also felt nostalgic remembering his time here in Atria. Then, He explained his work culture during the Lockdown Period and explained the pre-requisites or essential skills required to make a career in marketing as a marketing analyst. Furthermore, the Job opportunities, Career path and Salary structure of a marketing professional.
Mr. Abhijit then explained about Google Ad-words and its benefits for an Organization and narrated about his experience in handling his clients in Amazon Also the importance of Amazon Sponsored Ad’s
Ms. Abhijit showed his banner advertisement for Redmart and the importance of it during Peak hours, In addition he narrated an incident on how a small mistake in pricing led to a huge loss and the consequences.
He then motivated students on how to crack an interview and encouraged students to contact the alumni for any support regarding Internships etc. He ended the session by clearing all the doubts of students in a Q&A session.
- The Speaker explained in-depth of Digital Marketing and the career path of a digital marketing professional.
- Significance of SEO (Search Engine Optimization) and keywords.
- Importance of Internships and the learning involved in it.
The session finally got concluded by felicitating the dignitary with a memorable memento by Prof. Archana R Motta as a token of appreciation in exchange for exemplary industry insights.