Objective: – To guide students of 1st semester (2020-22 Batch) choose from a plethora of unaware opportunities in the realm of Marketing, a session on ‘Marketing and Sales Opportunities in Automobile Industry’ by Mr. Narendra Srinivasulu was conducted by the MBA Department on December 28, 2020.
Target Audience: 1st Semester MBA, 2020-21 batch.
Mr Narendra Srinivasulu, Country Manager, TVS Motors, Nigeria. He being an Alumnus was invited to his alma matter to deliver a session on the subject titled above. The speaker is claimed to have extensive experience in the field of marketing. His experience spans across India, Thailand, North America and Nigeria regions.
Mr Srinivasulu started the session with by sharing a brief anecdote of his own life, From the days in Atria to his first Job in Bridgestone at Hyderabad. He also explained the hardships faced during his initial days and how he the will to stay in the field of marketing because for the passion he had in him for marketing.
Mr Narendra has been the driving force behind the exponential growth witnessed by the TVS Motors at Nepal since he took over the post of Country Manger. He was responsible for achieving a target from 30 Million USD to 70 Million USD. Also, he explained how his interactions were different from B2C and B2B during his career and its importance that led it on a path of accelerated growth while maintaining the core values.
This was followed by a Q&A session from the students to which Mr Narendra patiently answered all the queries and he also played short video which explained the Sales stages in a B2C company.
- The Session was interactive hence the students cleared the doubts on sales and marketing.
- The Speaker Explained the different stages and types of customers in B2B & B2C
- Significance of Being an Effective Communicator, and good Observant in the field of Marketing.
The session finally got concluded by felicitating the dignitary with a memorable memento by Mrs Archana R Motta as a token of appreciation in exchange for exemplary industry insights.